Bulk Text Messaging

An SMS text message is a message that is made up of no more than 160 characters and is the mobile equivalent to an email. Research into the use of mobile phones and text messaging has shown that in the UK alone we send over 100 million text messages a day and that over 90 per cent of these messages are read by the recipient within a matter of minutes. It should come as no surprise then that companies are now using bulk text messages to market their products and services to their customers and that text message marketing is perhaps one of the most effective, direct and personal marketing tools available today.

Bulk text messaging basically refers to an advertising medium where by a company can send a single text message containing important promotional information to multiple individuals at the same time. A significant number of people can be reached via a text message yet one of the most important benefits of SMS or bulk text messaging is that it is significantly cheaper than using direct mail or traditional advertising techniques. Another advantage is that people are more likely to remember a text message to their personal mobile phone than they are an email.

Today there are hundreds of companies that provide bulk SMS management services. The reason for the growing number of companies supplying bulk SMS services is that the number of companies and organisations using SMS as part of their marketing strategy is growing rapidly. Dynmark international is a leading SMS text messaging supplier that has been providing mobile data applications to large and small businesses since 2001 when the company was first founded.

In 2004 Dynmark launched e-txt™ its award winning SMS bulk text message and distribution service. Thousands of companies and organisations are now using e-txt™ for marketing and customer relationship purposes. The service provided by Dynmark offers its users a quick and efficient way to stay in touch with their customers or members in a manner that is both more convenient and much cheaper than traditional marketing techniques such as cold calling or email.

SMS messaging is very similar to an email in that it can be stored by the recipient and read again at a later date. On the other hand it has been estimated that nearly 90 per cent of emails today are considered to be spam. Mobile phone technology is much less intrusive therefore is much harder to spam. e-txt™ software also enables you to build up a database of numbers that have been provided with the permission of the recipient so the people you are contacting via SMS are more likely to be genuinely interested in your services and respond.

For more information about e-txt™, and to download this innovative software for free, please visit www.e-txt.co.uk and begin your mobile marketing campaign with Dynmark’s help.